Networld owns popular community forums in Hong Kong including Discuss.com.hk, Uwants.com and Price.com.hk.
Pixel Media’s CEO Kevin Huang (pictured) explained that there was still a lot of room for growth in advertising through online forums. Approximately 80 per cent of Hong Kong consumers use these niche communities for information.
He added that Pixel Media would set out to educate brands to see online discussion forums as a good option for targeted ads. Since forums are already set up to target a niche market, he argue, clients will be able to match their products with the right audience.
In May, Pixel Media launched an Asian ad network named Adsfactor with offices in Beijing, Shanghai, Hong Kong and Singapore.
Pixel Media’s CEO Kevin Huang (pictured) explained that there was still a lot of room for growth in advertising through online forums. Approximately 80 per cent of Hong Kong consumers use these niche communities for information.
He added that Pixel Media would set out to educate brands to see online discussion forums as a good option for targeted ads. Since forums are already set up to target a niche market, he argue, clients will be able to match their products with the right audience.
In May, Pixel Media launched an Asian ad network named Adsfactor with offices in Beijing, Shanghai, Hong Kong and Singapore.
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