SEOUL – Three agencies are expected to pitch for Nestlé’s media account in Korea when the FMCG giant holds a review over the coming month.
It is understood that GroupM, Dentsu Media and ZenithOptimedia, which operates within Leo Burnett in Seoul, have been invited to compete for the business.
The value of the account has not been confirmed.
Popular Nestlé products in the market include Taster’s Choice, Hotchoco, Purina and Dolce Gusto.
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