Marketing News Analysis
Robert Sawatzky
Sep 13, 2021

‘Nesting consumption’ gives Japan’s legacy home electronics brands new life under Covid

Panasonic remains tops among Japan's top 100 brands, as Sony, Sharp and Hitachi all push higher alongside global online giants like Google, Amazon and Uber.

Clockwise from top left: Panasonic Nanoe-X anti-virus home technology; Sharp cooking appliances; Sony's Playstation 5; Hitachi vacuum

Please sign in or register

Access limited free articles a month after free, fast registration.

Existing users sign in here

Or
Register Now
Forgotten Password?

Having trouble signing in?

Contact Customer Support at
[email protected]
or call+852 3175 1913

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Most Read

Inside the collapse of Indonesia’s most promising creative network

1 Inside the collapse of Indonesia’s most promising creative network

Cheetos’ launches limited edition fashionably functional pants

2 Cheetos’ launches limited edition fashionably functional pants

Labubu, the art toy craze and why grown-ups can’t get enough

3 Labubu, the art toy craze and why grown-ups can’t get enough

WPP offers free Friday lunches to lure staff back to office

4 WPP offers free Friday lunches to lure staff back to office

Australia and India lead the Grand Prix tally at Spikes Asia 2025 as Kazakhstan secures first-ever wins

5 Australia and India lead the Grand Prix tally at Spikes Asia 2025 as Kazakhstan secures first-ever wins

Mash names all-female executive team, shifts global HQ to Singapore

6 Mash names all-female executive team, shifts global HQ to Singapore

Digital Media Awards 2025 winners revealed

7 Digital Media Awards 2025 winners revealed

Omnicom CEO John Wren dismisses speculation about Omnicom-IPG deal leading to client attrition

8 Omnicom CEO John Wren dismisses speculation about Omnicom-IPG deal leading to client attrition

Out-of-phone: What happens when creator content leaves the feed?

9 Out-of-phone: What happens when creator content leaves the feed?

No one talks about ads anymore: Have they lost their pop-culture charm?

10 No one talks about ads anymore: Have they lost their pop-culture charm?

Related Articles

Unconventional Olympics allow Japan’s favourite local brand to focus on civic duty over sponsorship
Sep 13, 2021
Robert Sawatzky

Unconventional Olympics allow Japan’s favourite ...

Japan sticks to its favourite local brands through the pandemic
Sep 13, 2021
Robert Sawatzky

Japan sticks to its favourite local brands through ...

Asia's Top 1000 Brands 2021
Jul 19, 2021
Staff Reporters

Asia's Top 1000 Brands 2021

Leaps and dives: The biggest brand moves in Asia's Top 1000 Brands
Jul 19, 2021
Matthew Miller

Leaps and dives: The biggest brand moves in Asia's ...

Just Published

Creative Minds: Gian Nealega is a believer in the greatness of grit
19 hours ago
Staff Reporters

Creative Minds: Gian Nealega is a believer in the ...

Grit, determination, persistence and a whole lot of creativity has helped Dentsu Creative Philippines Gian Nealega shift lanes from training to be a nurse to becoming a creative leader.

Women to Watch 2024: Shilpa Sinha, McCann Worldgroup
21 hours ago
Staff Reporters

Women to Watch 2024: Shilpa Sinha, McCann Worldgroup

Sinha’s strategic leadership at McCann Worldgroup unites cultural insight with creative impact. She also advocates for inclusive representation across regional and global work.

M&A deals continued to decline in 2024: COMVergence
22 hours ago
Ravi Balakrishnan

M&A deals continued to decline in 2024: COMVergence

Even as overall dealmaking declines, certain sectors such as ecommerce continue to be a major draw.