Marketing News Analysis
Robert Sawatzky
Sep 13, 2021

‘Nesting consumption’ gives Japan’s legacy home electronics brands new life under Covid

Panasonic remains tops among Japan's top 100 brands, as Sony, Sharp and Hitachi all push higher alongside global online giants like Google, Amazon and Uber.

Clockwise from top left: Panasonic Nanoe-X anti-virus home technology; Sharp cooking appliances; Sony's Playstation 5; Hitachi vacuum

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