Neo@Ogilvy appoints Pete Mitchell as regional strategy director

Commenting on Mitchell's appointment, Tsui said: "Neo@Ogilvy has made several important hires in key markets this year to uplift our servicing. I see Pete's appointment as the most significant to date, he brings extensive knowledge in a wide range of media disciplines having worked in the UK and in Asia."

Mitchell’s key focus is to add a strategic approach to Neo@Ogilvy’s digital media planning capabilities and to oversee the integration of Neo@Ogilvy into Ogilvy’s 360-degree offering. Part of his remit is to drive digital innovation and use of emerging media platforms in the region. His portfolio will also include leading the region in performance media initiatives (search, performance-based marketing, affiliate marketing, mobile network advertising), as well as building the regional client portfolio.

Mitchell was most recently the regional digital director at Universal McCann; prior to that, he was the regional interactive strategy director at Initiative. He has 20 years of media agency experience in EMEA and Asia, 10 of those in digital strategic planning roles.