initiative
Agency Report Card 2024: Initiative
After losing marquee clients Amazon and Lego, Initiative faces an uphill battle to rebuild its reputation, leaning on new tools, a "challenger" mindset, and a focus on e-commerce to stay competitive in a rapidly shifting industry.
Zachary Lim to helm IPG Mediabrands Singapore after Wavemaker stint
Lim left Wavemaker as MD of Singapore last month.
.jpg&h=268&w=401&q=100&v=20250320&c=1)
Assembly taps former Initiative CEO for Greater China leadership
EXCLUSIVE: Karen Ho joins the agency in a newly created role to drive growth in Greater China.
.jpg&h=268&w=401&q=100&v=20250320&c=1)
Initiative wins Volvo's global media account, China remains separate
Account was worth $448.7 million in 2023.
.jpg&h=268&w=401&q=100&v=20250320&c=1)
Initiative wins media AOR for Century Pacific Food and Shakey’s Pizza Asia Ventures
The Philippines-only remit will cover media planning and buying across the two brands’ various categories of products.
.jpg&h=268&w=401&q=100&v=20250320&c=1)
James Smyllie departs Initiative as part of restructuring exercise
The former APAC president departs at a time when one of the agency's biggest clients, Amazon, is reviewing its global media account.
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins
.jpg&h=334&w=500&q=100&v=20250320&c=1)
.jpg&h=334&w=500&q=100&v=20250320&c=1)
+(1).jpg&h=334&w=500&q=100&v=20250320&c=1)
.jpg&h=334&w=500&q=100&v=20250320&c=1)