After losing marquee clients Amazon and Lego, Initiative faces an uphill battle to rebuild its reputation, leaning on new tools, a "challenger" mindset, and a focus on e-commerce to stay competitive in a rapidly shifting industry.
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By putting content at the core of its ecosystem, Shopee is helping brands and creators connect with audiences more meaningfully—and convert with impact.
As a regional leader, Key has been a driving force behind transforming Publicis Groupe's comms offerings by influencing talent, services, and business growth in APAC.
Australia’s most beloved animal-lover trades khakis for cotton to front the new campaign, introducing American audiences to undies that hold up under pressure—snakes, crocs and all.
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The previously independent brand experience agency has offices in London, LA, Paris, New York and Sydney.
