NBA China Games partners with Tudou, QQ to build awareness

Customer experience agency Sapient Nitro and media partners QQ and Tudou has launched a ‘NBA Super Fan Challenge’ with two all access passes to the NBA China Games 2010 up for grabs.

Hosted on Tudou and QQ, people are asked to share why and how they support the NBA. In addition to all access passes, the winners with the most creative submissions will also get the opportunity to shadow NBA players from the Houston Rockets and New Jersey Nets between 11 and 16 October and share their experience through blogs, online chat and live interviews.

The NBA China Games 2010 is more than a sporting competition and also includes NBA Cares community events, interactive fan events, basketball development programmes, player appearances and a variety of fan promotions to drive awareness and contribute to the community.

Sapient Nitro won the NBA China Games business after a three-way pitch earlier this year. Shannon Dix, general manager of Sapient Nitro China, said, “The insight-driven campaign will allow the NBA China games to be more approachable and truly deliver an unprecedented customer experience for the NBA across China.”