Madhavi Tumkur
Oct 26, 2010

Microsoft marketing officer Yu Sasamoto resigns

SINGAPORE - Yu Sasamoto, previously marketing officer for Microsoft's consumer and online business for Greater Asia Pacific, has left the company.

Yu Sasamoto, consumer and online marketing officer, Greater Asia-Pacific at Microsoft
Yu Sasamoto, consumer and online marketing officer, Greater Asia-Pacific at Microsoft

Microsoft confirmed the news but declined to offer further details on Sasamoto's next move.

The company statement said, "Presently, Microsoft’s consumer and online division has Mark Britt as the general manager and Haresh Khoobchandani as the chief marketing officer in Asia-Pacific."

During an interview earlier this year, in which Sasamoto shared his career course with Campaign, he said that Microsoft had approached him in 2006 when the brand was very vigorous about building the search business. At the time, Sasamoto was working at MTV in Japan as COO and then took over the CEO role.

After he joined as GM of Microsoft's online service group which included search, MSN and Windows Live, his role later evolved into the current consumer and online function, based in Singapore.

Source:
Campaign Asia

Related Articles

Just Published

8 hours ago

Australian Podcast Awards 2024 crowns Podcast of ...

ABC's 'Ladies, We Need To Talk' took home the top gong, alongside winners from across the country.

12 hours ago

João Braga joins Publicis Groupe Hong Kong as ...

Braga relocates to Hong Kong after serving for three years as the national chief creative officer at Wunderman Thompson Australia across three offices.

12 hours ago

How marketing helped Chinese apps and games to ...

Campaign explores the factors that have propelled Chinese apps and games—such as Black Myth: Wukong, Temu, Shein, and TikTok—to international success, and the insights marketers can leverage from their success stories.

13 hours ago

Creative Minds: Nutthida Patthanhatirat thrives on ...

This art director’s journey spans from Photoshop struggles to creative triumphs, fuelled by her love of dogs, a taste for luxe, and an unstoppable knack for turning challenges into bold projects.