Melissa Crucillo joins JWT Manila as CEO

Crucillo has served as OgilvyOne managing director for three years.

She was formerly country marketing manager for Nike Philippines and has previously worked for Levi’s Philippines, BBDO and Saatchi and Saatchi.

David Mayo, president of Ogilvy ASEAN, said Crucillo is a “great talent” and the agency will “miss her greatly."

But he added, “This is a good opportunity for her and she will remain part of our extended family. We wish her well, and I know she will succeed.”