Measuring communication: Your opinion wanted

HONG KONG - The first Pacific Summit on Measurement takes place in Hong Kong from 29 February, and even those not attending have the chance to present their views. Organisers are urging marketing professionals throughout the region to participate in a pre-summit survey on PR, research, measurement, and analytics.

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Measuring communication: Your opinion wanted

The survey is available here.

The International Association for the Measurement and Evaluation of Communication (AMEC) has commissioned Booz Allen Hamilton to conduct the research and garnered support from seven professional organizations to support it. It plans to use the views expressed, both in the survey and at the summit, to help develop a common measurement standard for a range of PR and marketing activities.

In particular, the new research will build on the four top-ranked areas of focus from AMEC's Lisbon Agenda initiative, launched at its 2011 European summit. These are:

Measuring the return on investment of public relations
Creating and adopting global standards for social media measurement
Making sure that the measurement of PR campaigns and programmes becomes an intrinsic part of the PR toolkit
Instituting a client education programme such that clients insist on measurement of outputs, outcomes, and business results from PR programmes.

AMEC has specifically invited readers of Campaign Asia-Pacific to participate in the research.

Source:

Campaign Asia