Please sign in or register
Existing users sign in here
Having trouble signing in?
Contact Customer Support at
[email protected]
or call+852 3175 1913
Feb 6, 2012
Seven PR associations support AMEC study of communications measurement in APAC
SYDNEY - Aiming to encourage PR professionals to place greater importance on formal evaluation of their work, AMEC (the International Association for Measurement and Evaluation of Communication) has partnered with seven professional PR associations across the region to complete a research study on the topic.
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins
Most Read
.jpg&h=334&w=500&q=100&v=20250320&c=1)
+(1).jpg&h=334&w=500&q=100&v=20250320&c=1)
.jpg&h=334&w=500&q=100&v=20250320&c=1)
.jpg&h=334&w=500&q=100&v=20250320&c=1)
.jpeg&h=334&w=500&q=100&v=20250320&c=1)
.jpg&h=334&w=500&q=100&v=20250320&c=1)
Related Articles
Jun 19, 2019
Why AVEs are a "bullshit" PR measurement tool
Feb 16, 2012
Measuring communication: Your opinion wanted
Feb 16, 2012
Measuring communication: Your opinion wanted
Just Published
2 hours ago
Creative Minds: Gian Nealega is a believer in the ...
Grit, determination, persistence and a whole lot of creativity has helped Dentsu Creative Philippines Gian Nealega shift lanes from training to be a nurse to becoming a creative leader.
PROMOTED
3 hours ago
How YouTube turbocharges brand-creator partnerships
From long-form to Shorts, YouTube offers a powerful ecosystem where creators and brands can co-create stories that resonate—and drive real impact. Here’s how marketers can harness that full potential.
4 hours ago
Women to Watch 2024: Shilpa Sinha, McCann Worldgroup
Sinha’s strategic leadership at McCann Worldgroup unites cultural insight with creative impact. She also advocates for inclusive representation across regional and global work.
5 hours ago
M&A deals continued to decline in 2024: COMVergence
Even as overall dealmaking declines, certain sectors such as ecommerce continue to be a major draw.