amec
Why AVEs are a "bullshit" PR measurement tool
Asia is behind the rest of the world in abandoning this metric, which has been proven worthless for years, says AMEC's Richard Bagnall.
Measuring communication: Your opinion wanted
HONG KONG - The first Pacific Summit on Measurement takes place in Hong Kong from 29 February, and even those not attending have the chance to present their views. Organisers are urging marketing professionals throughout the region to participate in a pre-summit survey on PR, research, measurement, and analytics.
Measuring communication: Your opinion wanted
HONG KONG - The first Pacific Summit on Measurement takes place in Hong Kong from 29 February, and even those not attending have the chance to present their views. Organisers are urging marketing professionals throughout the region to participate in a pre-summit survey on PR, research, measurement, and analytics.
Seven PR associations support AMEC study of communications measurement in APAC
SYDNEY - Aiming to encourage PR professionals to place greater importance on formal evaluation of their work, AMEC (the International Association for Measurement and Evaluation of Communication) has partnered with seven professional PR associations across the region to complete a research study on the topic.
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