McCann Worldgroup scoops Easy Buy account in Thailand

Easy Buy, one of Thailand’s leading non-bank personal financial services providers, has appointed McCann Worldgroup as its creative partner.

The agency will provide integrated communication solutions for its corporate and product campaigns in conjunction with their big celebration for their 15th anniversary, which will feature an integrated campaign comprising of advertising, event, online and media support -  all of which will be launched in January 2011.

Easy Buy has been firmly established in Thailand for 15 years. The company positions themselves as a financial company that carries out business with intension and contributes to Thai society under the core CSR policy of, 'We will support for our next generation.'