Staff Reporters
Oct 4, 2012

McCann, UM appoint former OMD China executive to Cathay Pacific global account

HONG KONG - McCann Worldgroup and UM have appointed former OMD China managing partner Mellisa Gillies as global managing partner for the Cathay Pacific account.

Melissa Gillies
Melissa Gillies

Gillies will be based in Hong Kong and will report to Vince Viola, managing director of McCann Erickson's Cathay Pacific Central Team, and Prashant Kumar, UM's president, World Markets Asia. 

The Cathay Pacific Central Team manages fully integrated marketing communications for Cathay Pacific across 27 markets from its head office in Hong Kong.

Gillies, who has racked up more than 20 years of experience, joins UM from OMD China, where she served as managing partner, global accounts and business development. While in China, she handled Johnson & Johnson, PepsiCo and Tourism Australia.

Prior to her role at OMD she served as the vice-president, sales and marketing at Metan Development Group, a multi-platform media company developing and distributing branded entertainment content in China across television and digital channels. 

She has also worked with ACP Magazines as associate director, licensing and brand services, as well as with Twentieth Century Fox Film Distributors as director of marketing. 

Kumar and Viola commented that Gillies' diverse range of skills will be an asset to the account team as well as to UM. 

Source:
Campaign Asia

Related Articles

Just Published

3 hours ago

Women to Watch 2024: Shilpa Sinha, McCann Worldgroup

Sinha’s strategic leadership at McCann Worldgroup unites cultural insight with creative impact. She also advocates for inclusive representation across regional and global work.

3 hours ago

Former McDonald's marketer Eugene Lee joins Chagee ...

Earlier this month, the Chinese milk tea brand's Nasdaq debut boosted its valuation to US$5.95 billion.

4 hours ago

The ‘unflushables’: Sydney Water prints PSAs on ...

A new campaign hits toilet cloggers in Sydney at the scene of the crime, via messaging on toilet rolls. What does Ad Nut make of all of this roll-play?

5 hours ago

100 days in, how are Trump’s tariffs reshaping ...

SOUNDING BOARD: As the ongoing US tariffs fuel uncertainty across global trade and regional growth, Campaign asks brand and agency leaders across Asia about how they're rethinking priorities and preparing for a more volatile future.