cathay
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Yuu dominates Kantar's BrandZ Hong Kong ranking
DFI Retail's Yuu has conquered Hong Kong's brand landscape, outpacing even Cathay Pacific. Challengers are rising in both airlines and banking.
Cathay Pacific campaign introduces new Aria Suite business class service
'Where artistry takes flight' campaign film by Publicis Groupe Hong Kong focuses more on feeling, less on service details.
We want to keep moving’: Edward Bell on Cathay’s edgier new global campaign
EXCLUSIVE: The airline’s first global brand messaging work in three years aims to trigger emotions over ticket sales and mirrors the way we consume media today, says the GM of brand, insights, and marketing.
Cathay Pacific romances travellers with food in new global campaign
VCCP Singapore helps the airline launch its new dining platform, centring around a sensory film to make mouths water.
'Cathay' moves beyond 'Pacific' with travel lifestyle brand
New 'Cathay' brand is introduced initially in Hong Kong only through a new campaign and film from Publicis Groupe.
Cathay CMO knew this ad would "stir hornet's nest"
Speaking exclusively at CampaignComms yesterday, Ed Bell revealed what really happened when the ban of the airline's ad featuring a gay couple sparked controversy in Hong Kong and around the world.
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