Maybank launches fixed-rate home loan campaign

The campaign can be seen in press, radio and collaterals and aims to convey the three-year fixed rate home loan refinancing package of the Malaysian banking group, which is promising the lowest fixed-rate deal in town and is providing benefits including full legal and valuation subsidy as well as a cash back offer.

Ophelia Chow, group account director at McCann Erickson Singapore, said: “In a market environment that currently sees a strong favour for interbank pegged rates, the campaign aims to communicate the strength and merits of the home loan product to highlight the attractive benefits this package could bring for the consumers. The key message we wanted consumers to take out is that 'Fixed is Good' which led to the creative idea of '1096 stress-free nights'.”

To further support the overall campaign, selected Maybank Branches in Singapore will be extending their hours for consumers to find out more about the package over the following weekends. 

The Maybank Group is the largest banking group in Malaysia and has been leading the banking industry for over three and a half decades. In the ASEAN region, Maybank is among the top five banks with total assets of S$112 billion (US$73 billion) and the bank's biggest overseas presence is in Singapore.