financial services
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The CMO's MO: Techcombank's marketer brings the marathon mindset to banking
Thai Minh Diem Tu, marketer of one of Vietnam's biggest private banks, talks about how her passion for running mirrors her approach to marketing, and why human touch remains irreplaceable in the age of AI.
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The CMO's MO: HSBC's Cheuk Shum on why he's going 'all in on AI'
"Let's be honest, lots of brands, especially in banking, are tiptoeing around AI. But we say, why wait?", says marketer Shum in this wide-ranging interview with Campaign.
Governance, safety, and risk around Gen AI are challenges for marketers: Visa CMO
Ahead of Campaign360, Visa's regional marketer steps into the spotlight to discuss Gen AI's opportunities and pain points and how this transformative technology is reshaping relationships with agency partners.
The CMO's MO: HDFC ERGO’s Somesh Surana on why AI and data analytics are game changers
The head of digital business and marketing at the general insurance firm gets candid about challenges in the insurance space, AI’s evolving role in garnering marketing insights, and which brand's campaigns he looks forward to the most.
Behind the 'overly successful' launch of Trust Bank in Singapore
The marketers behind the new digital bank by Stanchart and FairPrice Group explain how accessibility, incentives and attention to user journeys ignited astronomical success that 'most other banks take a year to achieve'.
Why DBS wants to be seen as a tech startup rather than a bank
DBS marketer Karen Ngui on the brand’s new regional campaign, pushing ‘startup values’, and prioritising presence marketing.
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