Rhandell Rubio
Sep 30, 2011

Max Hegerman appointed digital head for JWT India

INDIA - JWT has today announced the appointment of Max Hegerman as senior vice-president and digital head of the agency.

Max Hegerman joins JWT India as digital head
Max Hegerman joins JWT India as digital head

Hegerman will be based in Delhi and will oversee the management and growth of JWT India's digital offering to its clients across all its markets. He joins JWT from Tribal DDB India, which he led for over two years.

Hegerman brings over two decades of experience in communications, with the past 11 years focused on the integration of digital capabilities into advertising agencies. He has previously worked at Wieden + Kennedy, Euro RSCG, TBWA\Media Arts Lab, Goodby, Silverstein & Partners, Energy BBDO, GSD&M, StrawberryFrog, and Hal Riney & Partners.

His client list throughout his career includes names such as LIC, Times Group, Nike, MTV, Idea Cellular, Volkswagen, Citibank, Wrigley, Apple, Volvo, BMW, Land Rover, and Pizza Hut.

Colvyn Harris, CEO of JWT, said Hegerman would help keep the agency at the cutting edge of digital creativity. “The world is digital now and India's internet user base is expanding at a phenomenal pace. We need to lead this space as well for our future growth, be responsible for holistic solutions delivered seamlessly to our clients," he said.

 

 

Source:
Campaign Asia

Related Articles

Just Published

22 hours ago

Mark Read on WPP’s creative agencies slump, big ...

CEO dismissed idea WPP might sell AKQA in Campaign interview.

1 day ago

40 Under 40 2024: Yong Ping Loo, TBWA

With a winning mix of creative and commercial acumen, Loo is a social media maven whose out-of-the-box ideas have been instrumental in driving TBWA's growth.

1 day ago

Hakuhodo announces new leadership in planned transition

A leadership reshuffle at the Japanese ad powerhouse sees experienced executives step aside for a new crop of male leaders taking the helm.

1 day ago

How AI is reshaping the dynamics of ad fraud

Faced with an an alarming rise in invalid web traffic due to the rise of AI-powered crawlers and scrapers, Campaign explores the strategies advertisers can implement to mitigate the impact of evermore sophisticated AI ad fraud schemes.