Master Kong expands Euro brief

The agency will be responsible for the above- and below-the-line activities in mainland China. 

Additionally, Euro has claimed the below-the-line business for four other snack brands under Master Kong: Egg Rolls, Mini Puff, Rolled Wafer and Rice Cracker.

The competitive pitch was held in May this year against Ogilvy and Dentsu. 

Euro RSCG has been servicing Master Kong (known in Chinese as Kang-shi-fu) for five years. Recently appointed group managing director Tammy Sheu said the mainland Chinese market is now “very competitive, especially the FMCG industry”.