Staff Reporters
Jan 31, 2012

Mango wins Qantas PR in New Zealand

AUCKLAND - Mango Communications has been appointed as New Zealand PR representative for Qantas.

Claudia Macdonald
Claudia Macdonald

Mango will take on PR, media relations, and event planning for the airline, which operates more than 200 flights a week between New Zealand and Australia.

New Zealand is one of the airline's most important markets, and Mango will be chartered with focusing on the premium market, according to Rohan Garnett, Qantas' general manager for New Zealand and the Pacific islands. "Part of Mango’s role will be to help strengthen Qantas’ reputation as the leader for trans-Tasman business travel," he said. "Mango will also play an important role in publicising Qantas’ community activities and sponsorships in New Zealand.”  

Claudia Macdonald, Mango New Zealand’s managing director, called Qantas "one of those brands you dream about working with," adding that her firm looks forward to telling more of the Qantas story than has been told in recent years.

Source:
Campaign Asia

Related Articles

Just Published

2 days ago

Creative Minds: Soo Hee Yang on design poetry and ...

Between diving into Han Kang's novels and raiding her prized wine cellar, this pressure-loving creative director is turning brand campaigns into social movements—with a shelf of awards and an unbreakable spirit to match.

2 days ago

Dentsu India offices raided amid allegations of ...

The Enforcement Directorate seized cash, gold, and documents in an alleged embezzlement case that also involves Suumaya Industries.

2 days ago

Audi China marketers on launch of new EV brand

In an exclusive interview with Campaign, Audi China's marketers spoke about launching an entirely new brand targeted at younger consumers, competing in China's busy EV market, and picking Zheng Qinwen as an ambassador.