Staff
Jun 16, 2010

Malaysia: Dynamo finds a place on the recall table

Exclusive research on the top TV ads in each market by recall. Adwatch tables include the top-rating brands over the past two weeks, plus the agencies and TV buyers behind the campaigns.

Malaysia: Dynamo finds a place on the recall table

Q. Which of the following TV commercials do you remember seeing recently?

Position Last Ranking Brand Agency/TV Buyer Percentage
1 (-) Pizza Hut Ogilvy & Mather/Carat 85%
2 (10) DiGi Prepaid Naga DDB/Starcom 80%
2 (-) McDonald’s Breakfast Leo Burnett/OMD 80%
4= (-) TM SME DraftFCB/Universal McCann 79%
4= (7=) 100Plus Outdo Yourself Bates 141/Universal McCann 79%
6= (-) Head & Shoulders Anti-Dandruff Shampoo Leo Burnett/Starcom 75%
6= (-) KFC Chicky McCann Erickson/Carat 75%
6= (7=) LG 
Y&R/Mindshare 75%
9= (-) Rejoice 3-In-1 Shampoo/Conditioner 
Leo Burnett/Starcom 72%
9= (-) Dynamo Poweractiv Liquid Gel Saatchi & Saatchi/Starcom 72%
11 (-) Pantene Pro-V Hair Fall Control Grey Group/Starcom 71%
12= (-) Sunsilk Smooth & Manageable Shampoo/Conditioner
JWT/Mindshare 70%
12= (-) 7-Up Revive Isotonic Drink BBDO/Mindshare 70%
14 (-) Rexona Shower Clean Deodorant Lowe/Mindshare 61%



 

Adwatch research was conducted in the last month as part of AsiaBUS, a monthly omnibus survey of 1,000
adults by Synovate — Gigi Chan: 852-2837-8254.

Related Articles

Just Published

4 hours ago

DoorDash makes bid to buy Deliveroo

The takeover talks come as consolidation within the food delivery service space gathers momentum.

5 hours ago

Vidio’s CMO Teguh Wicaksono on staying 'punk' and ...

A former journalist who became the marketing leader of a 100+-person team at Vidio reveals the secrets to authentic leadership, office politics, and balancing creativity with corporate demands.

5 hours ago

Publicis acquires sports agency Adopt, continues ...

The acquisition follows Publicis Groupe’s purchase of Lotame in early March.

5 hours ago

11 minutes of fame, many more of regret

Blue Origin’s mission promised empowerment but delivered disappointment—missed opportunities, tone-deaf choices, and a frustrating lack of impact.