Emily Tan
Aug 22, 2016

Loyalty HSBC can bank on

THE FACE BEHIND THE BRAND: Showing uncommon passion for a financial brand, HSBC’s Suresh Balaji tells how he leapt at the chance to relocate to the bank’s birthplace.

Self-assured: Suresh Balaji lives and breathes HSBC’s “values and purpose”, which he says is primarily to “help customers achieve their hopes and dreams … to be an enabler more than anything else.”

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