Asiya Bakht
Mar 25, 2010

Lowe Malaysia nets Baby Kiko's creative account

KUALA LUMPUR - Baby Kiko, the market leader in baby fashion, has chosen Lowe & Partners Malaysia as its new communications agency.

Baby Kiko Malaysia Fashion
Baby Kiko Malaysia Fashion
The appointment came as a result of the company reviewing credentials and case studies for several leading agencies. The incumbent, Bozell, ceased operations in late December 2009.

Baby Kiko, established in December 1999, is an extension of the Kiko brand, a leading kids apparel brand in Malaysia for over twenty years. Since its launch, Baby Kiko has achieved and sustained an impressive rate of growth.

P'ng Lee Koon, senior general manager of operations for Baby Kiko, said,“We have ambitious plans for the brand. We want to have a strong creative partner on board to realize our ambitions. We have known about Lowe’s reputation for some time. Their strategy is business focused, their ideas are creatively engaging and in sync with our brand's image”.

Khairudin Rahim, managing director of Lowe Malaysia, said he was honoured to be working on a home grown brand like Baby Kiko.

“We have been assigned this business by demonstrating how our “High Value Ideas” approach has created consumer breakthrough and benefitted advertisers. We are looking forward to implementing our work through advertising word-of-mouth, branded content, digital and promotional platforms.”

No details of the planned expenditure for the Lowe work are available at this stage. Past Nielsen data indicates that Baby Kiko spends up to USD$480,000 (RM1.6 million) per annum in media advertising.

Related Articles

Just Published

3 hours ago

Women to Watch 2024: Tanya Phathanathong, ADA

From overcoming personal challenges to becoming a beacon of leadership, Phathanathong’s grit and strategic vision have made ADA Thailand a key player in the digital marketing landscape.

4 hours ago

Move and win roundup: Week of April 28, 2025

Catch up on our weekly roundup of people moves and pitch wins, with the latest updates from oOh!media, Supersolid, CulturalPulse, Greenpark and more.

5 hours ago

Childhood bedwetting is nothing to be ashamed ...

In a campaign built around three 90-second AI-powered radio spots, the FMCG brand partners with FCB to convey that some kids just need more time to overcome bedwetting.

5 hours ago

Samsung rescues runaway bills in delightfuly odd ...

In a world where money slips away faster than acorns in a storm, Samsung and BBDO Bangkok offer a hilariously smart solution: Don’t lose what AI can save.