Please sign in or register
Existing users sign in here
Having trouble signing in?
Contact Customer Support at
[email protected]
or call+852 3175 1913
Mar 25, 2021
Lessons from an insurance brand’s refresh
FWD Group's vice president of brand and marketing explains many considerations the company faced, from relatable values to engaging tone of voice, as it moved to ensure a healthy brand for all generations in a digital age.
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins
Most Read
.jpg&h=334&w=500&q=100&v=20250320&c=1)
.jpg&h=334&w=500&q=100&v=20250320&c=1)
.png&h=334&w=500&q=100&v=20250320&c=1)
.jpg&h=334&w=500&q=100&v=20250320&c=1)
Related Articles
Jan 14, 2021
Grey wins FWD Singapore business
.jpg&h=268&w=401&q=100&v=20250320&c=1)
Nov 24, 2023
FWD partners with VMLY&R for a mental health ...
Jun 8, 2018
FWD Singapore calls creative pitch
Jul 22, 2024
NRMA Insurance rebrands with a promise to help
Just Published
13 hours ago
Agency Report Cards 2024: We grade 25 APAC networks
The grades are in for Campaign Asia's 22nd annual evaluation of APAC agency networks. Subscribe to read our detailed analyses.
The Information
14 hours ago
Agency Report Card 2024: Assembly
Assembly successfully pivoted to new sectors like healthcare and achieved B Corp certification. But revenue and operational hurdles must be addressed to solidify its position as a challenger agency.
The Information
14 hours ago
Agency Report Card 2024: TBWA
With bold campaigns, record-breaking new business wins, and a near-perfect client retention rate, the agency proved it could lead from the front. Yet, challenges in China and the pressures of rapid growth loom large—testing whether its ‘disruption’ can stand the test of time.
The Information
14 hours ago
Agency Report Card 2024: Publicis Media
Publicis Media came in swinging in 2024—snagging big-name clients, racking up awards and riding a wave of regional growth. But with rivals regrouping and the AI race tightening, the fight for APAC dominance is far from over.