David Blecken
Aug 30, 2012

Korea's Hanwha pitches corporate account

SEOUL –South Korean conglomerate Hanwha Group is understood to have called a pitch for its corporate account, worth around US$15 million.

The corporate account is estimated to be worth US$15 million
The corporate account is estimated to be worth US$15 million

The account is currently handled in-house by Hanwha’s own agency, Hancomm. It has not been confirmed which outside agencies are competing for the business.

Hanwha Group is one of South Korea’s largest companies. Its business spans a number of industries ranging from explosives to manufacturing, construction, finance, leisure and energy. It has recently taken steps to expand its presence outside Korea, having launched business ventures in Cambodia and the US.

Earlier this month, the company’s chairman, Kim Seung-youn, was handed a four-year prison term for embezzlement.

Source:
Campaign Asia

Related Articles

Just Published

58 minutes ago

TikTok encourages brands to ‘take more exciting ...

Platform identified trends including ‘tapping into girlhood’ and working with more content creators.

18 hours ago

Spikes Asia 2025: Rika Komakine and Tetsuya Honda ...

A Japanese PR agency and their client cooked up a Spikes Asia Award-winning campaign by tackling a common cooking complaint—sticky gyoza. This is how they did it.

19 hours ago

Meta could soon be the largest misinformation ...

The tech company’s recent changes could result in a surge in unmoderated and unfortunate content, underscoring the need for advertisers to again be mindful about where they spend their dollars, writes Sarah Thompson.

20 hours ago

WPP mandates four days per week in office

The change to the global guidelines will apply across WPP's operations.