Alongside McCann Erickson Singapore, Virginia Ng, marketing director of KFC Singapore, said Ogilvy & Mather, Grey and local shop Religion would also be pitching for the account.
"KFC has been with McCann Erickson for two and a half years to date and will hit three years by year end," she said. "We plan to review our agency partner every three years in a bid to encourage fresh ideas and creativity to move the KFC brand to the next level."
According to Ng, the current review is expected to be concluded in August.
In October 2007, KFC shifted its creative account from five-year incumbent BBDO to McCann Erickson, following a three-way pitch with JWT.
KFC's local media spend at the time was estimated at S$11 million (US$7.5 million).
.jpg&h=334&w=500&q=100&v=20250320&c=1)
.jpg&h=334&w=500&q=100&v=20250320&c=1)
.jpeg&h=334&w=500&q=100&v=20250320&c=1)
+(1).jpg&h=334&w=500&q=100&v=20250320&c=1)
.jpg&h=334&w=500&q=100&v=20250320&c=1)
.jpg&h=334&w=500&q=100&v=20250320&c=1)
.jpg&h=268&w=401&q=100&v=20250320&c=1)
.jpg&h=268&w=401&q=100&v=20250320&c=1)
