creative agency
Creativity isn’t just about storytelling—it’s about impact: Josy Paul on BBDO’s bold new chapter
As BBDO launches Do Big Things, its first global repositioning in nearly three decades, the chairman and chief creative officer of India unpacks how the agency’s new direction champions purpose-driven creativity, cultural relevance, and ideas that spark real-world change.
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Havas Worldwide retains Durex creative duties
As reported earlier by Campaign India, the pitch had several big-ticket agencies vying for the plum account alongside the incumbent.
Peroni Nastro Azzurro launches global creative review
The process is being handled by AAR.
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Planning for uncertainty: Five considerations from a creative agency chief
BMB's Jason Cobbold shares five things to keep in mind as you start planning for 2024.
OMD’s Paddy Crawshaw departs for startup agency
After nearly two decades at OMG, Crawshaw has joined a creative agency startup with the mission to make people 'fall in love with advertising again'.
Don't mistake technology for creativity: Sir John Hegarty
Campaign Asia-Pacific speaks with the BBH founding partner about his new book, the nature of creativity and why digital media formats are like electric guitars.
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