Jay Jays is investing in above-the-line advertising with an eye toward stimulating sales this summer. The brand, aimed at 16- to 18-year-old consumers, offers a range of casual and trendy clothes and accessories.
This is the first time in some time that the brand has invested in advertising, commented Just Group general manager of advertising Dianna Young. "It’s an exciting new chapter for the business."
Melinda Geertz, chief executive officer of Leo Burnett Melbourne, views the appointment as a chance to "help Jay Jays re-energise their brand".
"We love their ambition, and we’re really looking forward to helping them lift sales to a new level," she added.
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