Based in Singapore, Kalia will report directly to Tay Guan Hin, regional ECD, JWT Southeast Asia and global ECD of Lux, working closely with the Lux global creative teams.
Kalia re-joins JWT from Saatchi and Saatchi Indonesia where she was ECD.
In just over one and a half years at Saatchis, Kalia helped the Publibis Groupe agency win multiple pitches, while raising the creative profile of the firm.
She also contributed to Saatchi Indonesia becoming a close runner up for Agency of the Year at the local Citra Pariwara show and was instrumental in leading the agency's first ever haul at Cannes.
Previously, Kalia worked at JWT Jakarta where within a year of being its ECD she picked up the first Cannes Lion for the country.
On her appointment, Tay said: "I have had the privilege of working with Juhi before and know that she has a strong strategic mind and her attention to detail is second to none. Her impressive credentials combined with our other top global Lux creative teams means we are well positioned to continue driving forward Lux creative globally in the key areas of consistency, coherence and excellence in execution."