Asiya Bakht
Aug 13, 2008

J&J hands Benadryl and Sinutab to JWT Philippines

MANILA - As part of a consolidation process that has followed Johnson & Johnson's acquisition of Pfizer's consumer healthcare business, JWT has inherited two more J&J pharmaceutical brands, Benadryl and Sinutab, without a pitch.

J&J hands Benadryl and Sinutab to JWT Philippines
Sinutab is a sinus and pain relief drug, while Benadryl is a cough syrup. Both were widely recognised Pfizer brands before they were acquired by J&J, and were previously serviced by local agency AB Communications.

Benadryl and Sinutab join J&J brands Listerine, Band-Aid, Reach and Bactidol on JWT's client list.

Raul C Villegas, GM of JWT Philippines, confirmed the news and said that the agency will start work on these brands from January.

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