The Hurun Research Institute's Best of the Best Awards 2015, part of the Chinese Luxury Consumer Survey (CLCS), is in its 11th year. In it, the firm reveals the brand preferences, consumption habits and lifestyle trends of China’s wealthiest individuals. The CLCS is widely regarded as a benchmark.
The Chinese government’s crackdown on gifting continues to have its effect, while travel retail is changing the dynamics of luxury in China, with seven out of 10 luxury goods bought by Chinese overseas, according to Rupert Hoogewerf Hurun's chairman and chief researcher.
There are three categories of awards. The Best of the Best is for the overall winner of a category. The Star Performer is for the product or service with the best year-on-year performance. The Best New Arrival is for a product or service launched into China in the past 12 months that has shaken up the market.
Between June and December 2014, 376 Mainland Chinese ‘millionaires’, defined as individuals with a personal wealth of RMB 10 million (equivalent to US$1.6 million), were surveyed. Among them were 27 'super-rich', defined as individuals with wealth of RMB 100 million (US$16 million). Their average wealth was US$6.8 million. The age was 38 years (39 among the super-rich band). The ratio of men to women surveyed was 6:4. Respondents come from 40 cities, 63 per cent in the first-tier cities of Beijing, Shanghai, Shenzhen and Guangzhou.
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Jewelry & Watch & Fashion |
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Best Brand for Gifting by Men |
Apple |
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Brand for Gifting by Men Star Performer |
Gucci |
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Best Brand for Gifting by Women |
Apple |
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Brand for Gifting by Women Star Performer |
Tiffany & Co |
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Best Jewelry |
Bulgari |
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Jewelry Star Performer |
Tiffany & Co |
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Jewelry Star Performer |
Chaumet |
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Jewelry Best New Arrival |
Amulette de Cartier |
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Luxury Jewelry Best New Arrival |
Chow Tai Fook [Reflections Of Siem] |
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Best Overall Watch |
Patek Philippe |
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Overall Watch Star Performer |
Jaeger-LeCoultre |
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Overall Watch Star Performer |
Blancpain |
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Best Watch with High Complications |
Patek Philippe |
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Watch with High Complications Star Performer |
Breguet |
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Watch with High Complications Best New Arrival |
Rotonde de Cartier Astrocalendaire Watch |
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Best Jewelry Watch |
Cartier |
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Jewelry Watch Star Performer |
Chopard |
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German Mechanical Clock Best New Arrival |
Erwin Sattler |
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Best Jade |
Cui Huang Ge |
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Jade Star Performer |
Oriental Palace Jewelry |
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Best Luxury Writing Instrument |
Montblanc |
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Best Fashion Label For Men |
Hugo Boss |
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Fashion Label For Men Star Performer |
Ermenegildo Zegna |
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Best Bespoke Menswear Housekeeper |
Kevin Kelly |
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Bespoke Menswear Star Performer |
De Jue Bespoke Tailor |
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Leather Fashion Star Performer |
Jitrois |
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Best Fashion Label For Women |
Chanel |
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Fashion Label For Women Star Performer |
Burberry |
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Best Accessory for Men |
Giorgio Armani |
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Accessory for Men Star Performer |
Montblanc |
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Accessory for Men Star Performer |
Dunhill |
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Accessory for Men Product Line Best New Arrival |
Gucci Bright Diamante Men's Leather Briefcase |
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Best Accessory for Women |
Chanel |
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Accessory for Women Star Performer |
Louis Vuitton |
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Handcrafted Accessory for Women Best New Arrival |
Powerland |
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Handmade Shoes Creative & Fashion Star Performer |
JP |
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Skincare Best New Arrival |
Carina Lau |
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Furniture & 3C |
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Best Luxury Furniture Experience Center |
JSWB |
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Luxury Furniture Experience Center Star Performer |
Louvre Furnishings |
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Oriental Originality Home Brand Best New Arrival |
Accent Objects |
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Best Furniture |
Armani/Casa |
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Furniture Star Performer |
Baker |
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Hand Painted Wallpaper Star Performer |
de Gournay |
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Best Mattress |
Hästens |
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Best Kitchen Appliance |
Miele |
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Kitchen Appliance Star Performer |
Fisher & Paykel |
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Range Hoods Star Performer |
Fotile Yunmofang |
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Best Luxury Bathroom |
Kohler |
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Best Piano |
Steinway & Sons |
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Best Camera |
Canon |
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Best High-Tech Multi-Functional Electric Shaver |
Philips |
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Best Coffee Experience Star Performer |
Nespresso |
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Smartphone Best New Arrival |
Huawei Mate7 |
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Home Entertainment System Best New Arriva Best New Arrival |
Bang & Olufsen Home Entertainment System |
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Audio Video System Best New Arrival |
Steinway Lyngdorf |
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Cars |
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Best Luxury Car Brand |
BMW |
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Luxury Car Brand Star Performer |
Porsche |
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Luxury Car Brand Star Performer |
Maserati |
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New Energy Car Best New Arrival |
Denza |
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Best Super Luxury Executive Car |
Rolls-Royce Phantom |
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Super Luxury Executive Car Best New Arrival |
Mercedes-Maybach S600 |
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Best Luxury Executive Car |
Audi A8L |
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Luxury Executive Car Star Performer |
Jaguar XJ |
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Best Executive Car |
Mercedes-Benz E-Class |
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Executive Car Star Performer |
Cadillac XTS |
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Executive Car Best New Arrival |
Maserati Ghibli |
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Best Super Luxury Car for Self-Drive |
Rolls-Royce Wraith |
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Best Supercar |
Ferrari California T |
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Supercar Star Performer |
Lamborghini Huracan |
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Super Luxury Sports Car Best New Arrival |
F12berlinetta & FF Tailor-Made |
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Luxury Sports Car Best New Arrival |
Ford Mustang |
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New Energy Auto Industry Star Performer |
BMW i8 |
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Best High Performance Sports Car |
BMW M3 |
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Best Luxury Cabriolet |
Jaguar F-type |
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Super Luxury Sports Car Star Performer |
Aston Martin DB9 |
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Best Luxury SUV |
BMW X5 |
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Luxury SUV Star Performer |
Porsche Macan |
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Best Luxury All-Terrain SUV |
Jeep Grand Cherokee |
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Best Luxury MPV |
Toyota Alphard |
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Luxury MPV Star Performer |
Mercedes Benz Viano |
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Best Motor Sports Experience Circuit |
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Business Jets & Yachts |
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Best Business Jet Brand |
Gulfstream |
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Best Ultra Long Range Business Jet |
Dassault Falcon 7X |
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Ultra Long Range Business Jet Star Performer |
Bombardier Global 6000 |
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Ultra Long Range Business Jet Best New Arrival |
Dassault Falcon 8X |
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Best Large Size Business Jet |
Embraer Legacy 650 |
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Midsize Business Jets Star Performer |
Citation 560 XLS+ |
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Best Light Single Engine Helicopter |
Bell 505 |
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Helicopter Best New Arrival |
Airbus Helicopter EC175 |
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Best Business Jet Operator |
Deer Jet |
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Charter Service Corporation Best Performer |
VistaJet |
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Best Business Jet Financier |
Minsheng Financial Leasing |
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Business Jet Financier Star Performer Best New Arrival |
Industrial Bank Financial Leasing |
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Best Luxury Yacht |
Ferretti |
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Super Luxury Yacht Star Performer |
Benetti |
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Luxury Yacht Star Performer |
Azimut |
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Luxury Superyacht (Above 100 meters) Best New Arrival |
Lurssen "Quantum Blue" |
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Drinks & Smokes |
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Best Premium Imported Spirits Brand |
Hennessy |
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Best Premium Whisky |
Royal Salute |
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Premium Whisky Star Performer |
Johnnie Walker Blue Label |
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Best Single Malt Whisky |
Macallan |
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Single Grain Whisky Star Performer |
Suntory Yamazaki |
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Best Ultra Luxury Whisky |
Royal Salute 62 guns |
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Premium Whisky Best New Arrival |
Haig Club |
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Best Cognac Brand |
Martell |
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Limited Edition Cognac Best New Arrival |
Martell 300 Year anniversary Limited Edition - Premier Voyage |
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Best Champagne Brand |
Perrier-Jouët |
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Premium Champagne Star Performer |
Moet & Chandon |
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Best Prestige Cuvee Champagne |
Perrier-Jouët Belle Époque |
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Fine Wine Star Performer |
Yao Ming Family Reserve |
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Best Chinese Ice Wine |
Sunny Valley |
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Best Chinese Spirits |
Moutai |
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Luxury Chinese Spirits Star Performer |
Shui Jing Fang |
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Yellow Rice Wine in China Best New Arrival |
Lian Shuibing Rice Wine |
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Best Premium Cigarette |
Chunghwa |
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Best Cigar Brand |
Davidoff |
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Hotels, Airlines & Travel Destinations |
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Best Luxury Hotel Brand |
Peninsula |
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Luxury Hotel Brand Star Performer |
Mandarin Oriental |
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Best Luxury Boutique Hotel Brand |
Aman Resorts |
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Beijing |
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Best Luxury Hotel in Beijing |
China World Summit Wing |
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Art Lifestyle' Luxury Hotel in Beijing Star Performer |
Four Seasons Beijing |
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Fashion Roast Restaurant in Beijing Star Performer |
C49 |
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Luxury Hotel in Beijing Best New Arrival |
Rosewood |
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Hutong Villas Hotel in Beijing Best New Arrival |
Waldorf Astoria Beijing |
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Shanghai |
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Best Luxury Hotel in Shanghai |
The Peninsula Shanghai |
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Luxury Hotel in Shanghai Star Performer |
Mandarin Oriental Hotel Shanghai |
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Luxury Hotel in Shanghai Puxi Star Performer |
Fairmont Peace Hotel |
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Boutique Luxury Hotel in Shanghai Star Performer |
Andaz XinTianDi, Shanghai |
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Luxury Hotel Wedding in Shanghai Star Performer |
The Ritz-Carlton Shanghai Pudong |
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Presidential Suite in Shanghai Best New Arrival |
InterContinental Ruijin Hotel Shanghai |
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Contemporary Chinese Cuisine |
Hakkasan |
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French Restaurant in Shanghai Best New Arrival |
Villa Le bec |
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Best Luxury Lifestyle Celebrating Cross-Culture Craftsmanship |
The Park Hyatt Shanghai |
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Guangzhou |
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Best Luxury Hotel in Guangzhou |
The Ritz-Carlton, Guangzhou |
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Luxury Hotel in Guangzhou Star Performer |
Sofitel Guangzhou Sunrich |
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Luxury Hotel Wedding in Guangzhou Star Performer |
Grand Hyatt, Guangzhou |
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'Art Lifestyle' Luxury Hotel in Guangzhou Star Performer |
Mandarin Oriental Guangzhou |
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Family Hotel in Guangdong Star Performer |
ChimeLong HengQin Bay Hotel |
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Shenzhen |
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Best Luxury Hotel in Shenzhen |
The St. Regis Shenzhen |
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Luxury Hotel in Shenzhen Star Performer |
Futian Shangri-La Shenzhen |
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Luxury Hotel Wedding in Shenzhen Star Performer |
The Ritz-Carlton, Shenzhen |
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Art Lifestyle' Luxury Hotel in Shenzhen Star Performer |
Four Seasons Shenzhen |
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Family Hotel in Shenzhen Star Performer |
InterContinental Shenzhen |
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Luxury Hotel in Shenzhen Best New Arrival |
JW Marriott Shenzhen Bao'an |
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Business Hotel in Shenzhen Best New Arrival |
G Charlton Shenzhen |
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Foshan |
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Best Luxury Hotel in Foshan |
The InterContinental Foshan Hotel |
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Luxury Hotel in Foshan Star Performer |
Marco Polo Lingnan TianDi Foshan |
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Luxury Hotel in Foshan Best New Arrival |
The Hilton Foshan Hotel |
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Chengdu |
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Best Luxury Hotel in Chengdu |
The Diaoyutai Boutique Chengdu |
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Luxury Hotel in Chengdu Best New Arrival |
The St. Regis Chengdu |
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Wuhan |
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Luxury Hotel in Wuhan Best New Arrival |
Wanda Realm Wuhan |
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Changsha |
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Best Luxury Hotel in Changsha |
Changsha Wanda Vista |
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Luxury Hotel in Changsha Best New Arrival |
Kempinski Hotel Changsha |
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Kunming |
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Best Luxury Hotel in Kunming |
The InterContinental Kunming Hotel |
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Luxury Hotel in Kunming Best New Arrival |
Wanda Vista Kunming |
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Lijiang |
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Best Luxury Hotel in Lijiang |
Banyan Treet Lijiang |
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Luxury Hotel in Lijiang Star Performer |
Hotel Indigo Lijiang Ancient Town |
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Boutique Luxury Hotel in Lijiang Best New Arrival |
LUX* Lijiang |
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Luxury Hotel in Lijiang Best New Arrival |
InterContinental Hotel Lijiang |
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Lhasa |
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Luxury Hotel in Lhasa Best New Arrival |
InterContinental Lhasa |
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Zhejiang |
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Best Moganshan Luxury Destination |
Naked Resort |
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Hangzhou |
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Best Luxury Hotel in Hangzhou |
Four Seasons Hangzhou |
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Nanjing |
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Best Luxury Hotel in Nanjing |
Sofitel Nanjing Zhongshan Golf Resort |
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Luxury Hotel in Nanjing Best New Arrival |
Fairmont Nanjing |
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Suzhou |
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Best Luxury Hotel in Suzhou |
Shangri-La Hotel Suzhou |
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Luxury Hotel in Suzhou Star Performer |
Kempinski Hotel Suzhou |
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Luxury Hotel in Suzhou Best New Arrival |
Hyatt Regency Suzhou |
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Hainan |
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Best Luxury Hotel in Hainan |
The St. Regis Sanya Yalong Bay Resort |
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Luxury Hotel in Hainan Star Performer |
Renaissance Sanya Resort & Spa |
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Luxury Hotel Wedding in Hainan Star Performer |
The Ritz-Carlton Sanya, Yalong Bay |
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Family Hotel in Hainan Star Performer |
InterContinental Sanya Resort |
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Luxury Hotel in Hainan Best New Arrival |
Raffles Hainan |
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Dalian |
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Luxury Hotel in Dalian Best New Arrival |
Conrad Dalian |
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Hong Kong |
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Best Luxury Hotel in Hong Kong |
Four Seasons Hotel Hong Kong |
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Luxury Hotel in Hong Kong Star Performer |
The Conrad Hong Hong Hotel |
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Luxury Hotel Wedding in Hong Kong Star Performer |
The Peninsula Hong Kong |
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Family Hotel in Hong Kong Star Performer |
The Hong Kong Disneyland Hotel |
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Art Lifestyle' Luxury Hotel in Hong Kong Star Performer |
W Hong Kong Hotel |
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Japanese Teppanyaki Restaurant in Hong Kong Best New Arrival |
Fukuji Restaurant |
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Luxury Lifestyle Exhibition Star Performer |
Watches and Wonders |
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Macau |
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Best Luxury Hotel in Macao |
Four Seasons Macao |
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Luxury Hotel in Macau Star Performer |
Mandarin Oriental Macau |
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Luxury Hotel Wedding in Macau Star Performer |
Galaxy Macau |
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Art Lifestyle' Luxury Hotel in Macau Star Performer |
MGM Macau |
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Family Hotel in Macao Star Performer |
Sands Cotai Central Macao |
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International |
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Luxury Hotel in London Best New Arrival |
Shangri La Hotel at the Shard London |
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Luxury Boutique Hotel in Tokyo Best New Arrival |
Aman Tokyo |
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Luxury Hotel in Kyoto Best New Arrival |
Ritz-Carlton Kyoto |
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Luxury Hotel in Bali Star Performer |
The Mulia Bali |
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Luxury Hotel in Bali Best New Arrival |
Ritz-Carlton Bali |
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Best International Luxury Travel Destination |
Australia |
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International Luxury Travel Destination Star Performer |
UK |
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Best Domestic Luxury Destination |
Sanya |
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Domestic Luxury Destination Star Performer |
Taiwan |
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Domestic Luxury Destination Star Performer |
Changbai Mountain |
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Best International Business / First Class |
Singapore Airlines |
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Business Class to Europe Star Performer |
British Airways |
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Business Class Inflight Cuisine to Australia Star Performer |
Qantas |
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Best North American Airline Serving China |
United Airlines |
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Best Domestic Business / First Class |
Air China |
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Beijing Hong Kong Star Performer |
Cathay Pacific |
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Shanghai Hong Kong Star Performer |
Dragon Air |
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Best London Luxury Shopping Destination |
Harrods |
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Best Hong Kong Luxury Shopping Destination |
Pacific Place |
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Online Luxury Retailer Best New Arrival |
Net-A-Porter |
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Best Specialised Watch Retailer in London |
Marcus Watches |
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Best Specialised Watch Retailer in US |
Tourneau |
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Best New York Luxury Shopping Destination |
Bergdorf Goodman |
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Best Paris Luxury Shopping Destination |
Galeries Lafayette |
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Best Tax Refund Brand |
Global Blue |
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Best Luxury Travel Retail |
DFS |
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Outlet Shopping Destination in China Best New Arrival |
Value Retail Suzhou Village |
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Finance, Auction & Services |
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Best Domestic Private Bank |
China Merchants Bank |
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Domestic Private Bank Star Performer |
CMBC |
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Best Foreign Bank for Personal Banking |
HSBC |
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Best Offshore Private Bank for Ultra High Net Worths |
UBS |
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Offshore Private Bank For Ultra High Net Worths Star Performer |
Credit Suisse |
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Best Offshore Private Bank |
UBS |
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Innovative Family Trust' Private Bank Star Performer |
Bank of Beijing |
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Best Bank for Global Chinese in USA |
East West Bank |
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Bank for Global Chinese in London |
Bank of China London |
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Family Office Best New Arrival |
HMCFamily Office |
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Portfolio Management Bank Star Performer |
CGB |
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Business Innovation Bank Star Performer |
Ping An Bank |
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City Commercial Private Bank Best New Arrival |
Guangzhou Rural Commercial Bank |
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Best Independent Financial Adviser |
Noah Wealth Management |
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Independent Financial Adviser Star Performer |
Jp Investment Group |
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Independent Asset Management Star Performer |
Hanya Capital |
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Best Credit Card |
China Merchants Bank |
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Best International Credit Card |
Visa |
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Prestige Credit Card Star Performer |
Citic Infinite Credit Card |
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Global Ultimate Luxury Credit Card Best New Arrival |
Citi Ultima Card |
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Best International Auction House |
Christie's |
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Best Domestic Auction House |
Guardian Auction |
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Auction House Star Performer |
Poly |
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Wine Auction Star Performer |
Acker Merrall & Condit |
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Best Art Media |
Artron |
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Security Service Star Performer |
China City Guard |
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Study Abroad & Immigration |
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Best Country for Overseas Study |
USA |
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Best Country for Overseas Study (Senior High School And Below) |
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Best Country for Overseas Study (Bachelor degree And Above) |
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Best High-end Overseas Study Brand |
BE Education |
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Best Overseas Study Agency for the US |
Shinyway |
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Best Overseas Study Agency for the Switzerland |
Haiyi |
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Best EMBA |
Fudan University |
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EMBA Star Performer |
Tsinghua University |
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Best Global CEO Programme |
Cheung Kong GSB |
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Best Finance EMBA |
PBC School of Finance, Tsinghua University |
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Best Post-EMBA |
Peking University |
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Best International EMBA |
HKUST Business School |
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Immigration Advisor Star Performer |
Visas Consulting Group |
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Best Adviser for Immigration to Europe |
Global Immigration |
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Property |
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Going Global Star Performer |
Reignwood Group |
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Global Luxury Real Estate Network Star Performer |
Christie’s International Real Estate |
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Best Luxury Real Estate Network in US |
Luxury Portfolio |
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Best San Francisco Bay Area Luxury Real Estate Agency |
Pacific Union |
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Best Real Estate Advisor in the UK |
Knight Frank |
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Best Luxury Home Builder in London |
Berkeley |
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International Residential Service Star Performer |
JLL |
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Landmark Project in London Best New Arrival |
Battersea Power Station |
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Luxury Residential in London Best Bew Arrival |
Ten Trinity Square |
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Chinese Property Developer in the USA Best New Arrival |
Los Angles Greenland USA |
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Landmark Project in New York Best New Arrival |
30 Park Place Four Seasons Residences |
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Luxury Residential in New York Best New Arrival |
432 Park Avenue |
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Luxury Real Estate Agency in China Best New Arrival |
Beijing Sotheby’s International Realty |
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Riverside Mansion in Changsha Best New Arrival |
Zhongjian Jiangshan Yihao |
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Commercial Real Estate in Changsha Best New Arrival |
Jinqiao International Market Cluster |
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High-end Villa in Sanya Best New Arrival |
Platinum Palace |
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Wellness |
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Best Spa |
Banyan Tree Spa |
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Best Caterpillar Fungus |
Very Grass 5X |
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Caterpillar Fungus Star Performer |
Zangbao Shenglong |
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Healthcare Services Star Performer |
iKang Healthcare |
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Clubs |
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Private Clubs |
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Best Business Leader Club |
Zhisland |
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Best Private Club in China |
Changan Club |
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Best Elite Circle Club |
Le Cercle |
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Best Private Club in Beijing |
HK Jockey Club Beijing Clubhouse |
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Best Private Club in Shanghai |
House of Roosevelt |
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Private Club in Shanghai Star Performer |
Kee Club |
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Best Private Museum in Shanghai |
Long Museum |
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Best Private Club in Ningbo |
HKE Art Museum |
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Best Private Club in Suzhou |
Hanyuan International |
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Best Private Club in Guangdong |
Imperial Springs by Kingold |
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South China Habitable Ecotype Luxury Property Star Performer |
CITIC Lake |
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Best Private Club in Sichuan |
Chengdu China Club |
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Best Private Club in Tianjin |
American Clubs International (Tianjin) |
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Yacht Club Best New Arrival |
American Yacht Club |
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Golf Clubs |
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Best Golf Club in Shanghai |
Sheshan Golf Club |
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Luxury Property Club in Shanghai Best New Arrival |
Jadeite Lounge |
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Best Golf Club in Zhejiang |
Fuchun Resort |
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Best Luxury Golf Club in Nanjing |
Nanjing Zhongshan International Golf Club |
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South China Golf Club Star Performer |
Mission Hills Resort•Haikou |
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Horse Clubs |
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Horse Race in China Best New Arrival |
China Horse Club |
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Best Equestrian Club in China |
Heilan Equestrian |
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Best Polo Club in Eastern China |
Nine Dragons Hill Polo Club |
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Best Polo Club in Northern China |
Tang Polo Club |
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Horse Riding Club in South China Best New Arrival |
Four Seas Equestrian Club |
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