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Rising prices threaten profitability, but in lean times, you wouldn't pause building a factory; why is brand-spend any different? Ian Whittaker reminds advertisers looking for long-term gains to not give in to the ‘penny wise, pound foolish’ savings siren.
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A seasoned leader and Campaign’s Greater China Agency Head of the Year in 2024, Liza Zhang, will oversee MSL and Publicis Influence in China.
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