Please sign in or register
Existing users sign in here
Having trouble signing in?
Contact Customer Support at
[email protected]
or call+852 3175 1913
Apr 17, 2013
How Reckitt Benkiser cleaned India's toilets to dominate the market
INDIA - For a country that has 88 million flush toilets, spending only US$62 million a year on toilet care products is "not the greatest combination," according to Ian Bell, head of global home care research at Euromonitor.
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins
Related Articles
Mar 24, 2021
Why Dettol and Lysol maker is now just Reckitt
Mar 6, 2020
Reckitt Benckiser launches US media review, ...
Just Published
15 hours ago
Agency Report Cards 2024: We grade 25 APAC networks
The grades are in for Campaign Asia's 22nd annual evaluation of APAC agency networks. Subscribe to read our detailed analyses.
The Information
17 hours ago
Agency Report Card 2024: Assembly
Assembly successfully pivoted to new sectors like healthcare and achieved B Corp certification. But revenue and operational hurdles must be addressed to solidify its position as a challenger agency.
The Information
17 hours ago
Agency Report Card 2024: TBWA
With bold campaigns, record-breaking new business wins, and a near-perfect client retention rate, the agency proved it could lead from the front. Yet, challenges in China and the pressures of rapid growth loom large—testing whether its ‘disruption’ can stand the test of time.
The Information
17 hours ago
Agency Report Card 2024: Publicis Media
Publicis Media came in swinging in 2024—snagging big-name clients, racking up awards and riding a wave of regional growth. But with rivals regrouping and the AI race tightening, the fight for APAC dominance is far from over.