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Shawn Lim
May 2, 2024

How Porsche zeroes in on smaller details to improve customer experience

As the owner of less than 15% of its dealerships, the German high-end automaker uses open text mining to enhance its customer IDs, focusing on language and personalisation to elevate satisfaction to excitement.

L-R: Porsche CMO Robert Ader speaking to Qualtrics' CEO Zig Serafin

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