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How adland can reduce emissions from streaming ads
As budgets shift from linear TV to streaming, Campaign explores how some agencies are devising new tools to reduce the increased emissions that streaming generates while minimising the carbon footprint of their overall digital media.
Assembly achieves B Corp in six APAC markets
EXCLUSIVE: The agency sets sustainability targets to expand certification to India, MENA, and North America next.
How the industry can move past rhetoric to take on ...
While major agencies and holding companies have floundered in their response to climate activists, a concerted communication strategy around carbon pricing could turn things around, says independent communications consultant Paul Mottram.
Roses are red, violets are blue, Cadbury’s V-Day ...
Ad Nut loves a dose of cheeky counterculture, and Ogilvy India's campaign delivers in spades.