survey
.jpg&h=268&w=401&q=100&v=20170226&c=1)
80% of brands worried about agency use of gen AI, WFA survey finds
Half of brands also shared they're planning to change contracts with agencies to address legal, ethical and reputational risks.
Don’t be disingenuous on inclusion: brands must ensure behaviour and messaging align
Nathalie Lam explains how Philips wants its creative content to match the diversity of its audience. This is the first in a series by World Federation of Advertisers members ahead of its 2023 inclusion census.
WFA to launch second global DEI census in March 2023
In partnership with Campaign, the results will provide a check on progress in industry perceptions of diversity, equity and inclusion across 32 markets worldwide.
How is Meta meeting your business needs?
Take a few moments to tell us about how Meta is helping you to reach your marketing goals – and you could win an Apple voucher
Diversity is a priority in workplaces; but employees want pay parity
EXCLUSIVE RESEARCH: Based on Campaign Asia-Pacific’s annual study in collaboration with Kantar, policymaking and awareness are high on the agenda for the marcomms industry. Yet, inequitable salaries, workplace stress, and gender-related harassment remain largely unchanged.
Firms pursue ESG policies to look good more than do good: survey
A desire to look good, rather than do good, is the primary reason businesses pursue sustainable and socially responsible policies, new research suggests.
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins
.jpg&h=334&w=500&q=100&v=20170226&c=1)
.jpg&h=334&w=500&q=100&v=20170226&c=1)
.jpg&h=334&w=500&q=100&v=20170226&c=1)
.jpg&h=334&w=500&q=100&v=20170226&c=1)
.jpg&h=334&w=500&q=100&v=20170226&c=1)
.png&h=334&w=500&q=100&v=20170226&c=1)
.jpg&h=334&w=500&q=100&v=20170226&c=1)