EXCLUSIVE RESEARCH: The results of a Forrester-Campaign Asia-Pacific study reveals that brands and agencies share common AI goals, like personalised marketing, but are at different stages and also differ in usage.
.jpg&h=570&w=855&q=100&v=20250320&c=1)
Why Subscribe?
or call +852 2122 5222
or email [email protected]
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins
.png&h=268&w=401&q=100&v=20250320&c=1)
Gideon Spanier explains the likely impact of the impending Omnicom takeover of Interpublic.
.png&h=268&w=401&q=100&v=20250320&c=1)
“Print is being rediscovered as a premium channel… precisely because everyone’s eyes are glazed over from too many digital ads,” says Éric Blais in his latest Free to Disagree column.
Mobbie Nazir has been at the social agency for 11 years.
.jpg&h=268&w=401&q=100&v=20250320&c=1)
Most CMOs say that B2B marketing has grown in importance over the last year, but to truly harness its power for business growth requires a shift in perspective.
.jpg&h=334&w=500&q=100&v=20250320&c=1)
.jpg&h=334&w=500&q=100&v=20250320&c=1)
.jpg&h=334&w=500&q=100&v=20250320&c=1)
.jpg&h=334&w=500&q=100&v=20250320&c=1)
.jpg&h=334&w=500&q=100&v=20250320&c=1)
.jpg&h=268&w=401&q=100&v=20250320&c=1)
