Emily Tan
May 23, 2011

Hong Kong CSL appoints new director of mass marketing

HONG KONG – Mobile communications operator CSL has appointed Joehan Martinus as its new director of mass marketing.

CSL has a new mass marketing chief in Hong Kong
CSL has a new mass marketing chief in Hong Kong

Martinus, who relocated to Hong Kong on 27 April, brings with him considerable marketing experience in the telecommunications industry. Prior to this latest appointment he was vice-president of Malaysian-based YTL Communications where he headed the marketing division of the YTL group’s telecommunications business and launched Yes, a 4G mobile internet provider.

He was also with Maxis Communications in Malaysia where he eventually rose to head its marketing division.

In his current position, Martinus will be responsible for the business strategies and commercial marketing management of CSL's mass consumer business in Hong Kong.

Hong Kong CSL operates a dual mobile network through 1O1O and One2Free. 

 

Source:
Campaign China

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