Nikki Wicks
Oct 27, 2014

GSK chooses SapientNitro as global digital AOR for Panadol

SINGAPORE - Healthcare company GlaxoSmithKline (GSK) has appointed SapientNitro as its global digital agency of record for its Panadol brand, Campaign Asia-Pacific understands.

GSK chooses SapientNitro as global digital AOR for Panadol

The appointment of SapientNitro for Panadol follows a pitch process with several undisclosed agencies and will be led out of SapientNitro’s Singapore office, according to sources. 

Neither GSK nor SapientNitro responded to requests for comment in time for publication.

In August, sister title Campaign UK reported that the company was set to appoint Wunderman as a lead agency on its global digital advertising account, after a pitch that began last year. Wunderman is said to be responsible for handling a number of GSK’s brands, including antiviral drug, Zovirax, as well skincare product, Oilatum and Physiogel.

Earlier this year, GSK also hired global agency Vertic as its digital agency for Singapore, working across a number GSK's key consumer brands. 

Panadol falls within GSK’s consumer wellness products and is one of the world's leading paracetamol-based pain relievers. It is sold in more than 85 countries, including India, where it is called Crocin and Colombia where it is marketed as Dolex.

Last month, SapientNitro announced a trio of unlikely appointments in Singapore, claiming it is reinventing the strategy role to meet client demands.

Source:
Campaign Asia

Related Articles

Just Published

6 hours ago

Nearly 70% of bias incidents in AI LLMs occur in ...

The study also reveals that 86.1% of bias incidents required only a single prompt, underscoring how easily AI models can still produce biased outputs despite advances in safety.

6 hours ago

How Knorr used retail media to drive conversions

CASE STUDY: Unilever brand Knorr teamed up with The Trade Desk and foodpanda on a retail-data campaign that achieved more than 12.9 million impressions, exceeding the brand's goal by more than 70%.

7 hours ago

40 Under 40 2024: Thanzyl Thajudeen, Mark and Comm

A seasoned PR expert and founder of Mark and Comm, Thajudeen has transformed his Colombo-based agency into a leading regional player.

7 hours ago

Meta begins firing ‘lowest performing’ staff

Notices began going out to employees in most countries including across Asia this week, as the tech giant prepares to cut approximately 5% of its workforce based on performance.