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Y&R Hong Kong appoints Beverly Ho as GM from Red ...
HONG KONG - Y&R Hong Kong has appointed Beverly Ho as general manager from WPP sister agency Red Fuse Communications.
Twitter further expands self-service ad platform ...
Twitter has expanded its self-service ads platform across Asia-Pacific in a bid to further tap into the large market of small and medium-sized businesses (SMBs) in the region.
Dentsu Aegis Network, MassiveMusic bring 'Neuromance...
Dentsu Aegis Network (DAN) has partnered with MassiveMusic to throw its second annual party during the Spikes Asia Festival of Creativity.
MTV rebrand sources social videos to reflect young ...
MTV’s rebrand will shine a spotlight on social media, platform-agnostic programming, and Asia’s tech-savvy millennials as the global youth network completes the move from its 'I want my MTV' positioning to 'I am my MTV'.
APD Singapore hires GM, performance-marketing head
SINGAPORE - APD has appointed two senior executives, with Lisa Walton joining as general manager from Dentsu Mobius and John Matthews moving from Australia to head up the company’s performance marketing offering across Asia.
Total and Mirum get emotional with Vietnamese ...
VIETNAM - To build awareness and brand affinity in Vietnam’s crowded engine oil market, Total and Mirum tapped into the emotional connection of owning a motorbike in Vietnam.
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