Angelia Seetoh
Nov 18, 2010

Grey Group picks up Panadol globally

SINGAPORE - Grey has been awarded the Panadol account globally, with regional duties for Asia handled out of Singapore.

Grey picks up Panadol globally.
Grey picks up Panadol globally.

Panadol, part of GSK, has appointed Grey for its global advertising duties following a global consolidation of the brand.

Regional advertising duties for Asia will be handled out of Singapore.

The global business is believed to be worth US$100 million. A third of the business will be out of Asia. 

Jim Heekin, CEO and chairman of Grey Global, said this is probably the group's biggest global win this year. 

Heekin said that Panadol will work on a centralised creative model that will be adapted to local markets. The 360 degree campaign, which will commence next year, will also include a digital component and localised activation in individual markets.

Source:
Campaign Asia

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Related Articles

Just Published

14 hours ago

WPP employees push back on return-to-office policy ...

WPP CEO Mark Read informed employees they have to return to the office four days a week from April.

2 days ago

Matt McNally returns to Publicis as global CEO of ...

McNally will be based in New York and report to Publicis Groupe CEO Arthur Sadoun.

2 days ago

TikTok launches Messaging Ads in Asia Pacific

TikTok’s Messaging Ads are now available in Australia, Indonesia, Japan, Korea, Malaysia, New Zealand, Philippines, Thailand, Vietnam, and Singapore.

2 days ago

Creative Minds: Ya Wen believes creativity can ...

Get to know the visual designer at Tomato Interactive who approaches creativity beyond the next bright and shiny thing.