Staff Reporters
Jun 19, 2019

'Grave of Thrones' gets gold, among a dozen APAC winners in Industry Craft

2019 Cannes Lions winners for Industry Craft: The spooky activation by Revolver/Will O'Rourke and DDB Sydney led the way, while Ogilvy Hong Kong won two silvers with work for KFC.

'Grave of thrones'
'Grave of thrones'

'Grave of Thrones', which let fans of HBO's Game of Thrones explore a graveyard of the show's many murdered characters, won a Gold Lion for Revolver/Will O'Rourke and DDB Sydney in the Industry Craft category Tuesday night at Cannes Lions 2019.

Overalll, APAC work won 12 awards: the one gold, four silvers and seven bronzes. Ogilvy Hong Kong and Cheil won two silvers and two bronzes, respectively, and work from Pakistan, Japan and India also garnered metal. 

Globally, the category saw 41 awards, including a Grand Prix for 'Just do it HQ at The Church', by Momemtum Worldwide New York and Toronto for Nike.

The table below details all the APAC winners. See all our Cannes Lions 2019 award coverage.

TITLE CLIENT PRODUCT ENTRANT / IDEA CREATION COUNTRY AWARD
GRAVE OF THRONES FOXTEL GAME OF THRONES REVOLVER/WILL O'ROURKE, Sydney / DDB SYDNEY AUSTRALIA Gold Lion
MOTLEY CRUE THE DIRT (NETFLIX) / STAR TREK DISCOVERY (AMAZON PRIME) / GAMES OF THRONES (HBO) / EXPEDITION VOLCANO (BBC) KFC HONG KONG, JARDINE RESTAURANT GROUP KFC HONG KONG OGILVY HONG KONG HONG KONG Silver  Lion
TRUCK ART CHILDFINDER BERGER PAINTS BERGER PAINTS BBDO PAKISTAN, Lahore PAKISTAN Silver  Lion
GET BACK, TOHOKU. 1 / 3 / 4 / 5 EAST JAPAN RAILWAY COMPANY TOHOKU SHINKANSEN DENTSU INC., Tokyo JAPAN Silver  Lion
GAME OF THRONES (HBO) / STAR TREK DISCOVERY (AMAZON PRIME) / MOTLEY CRUE THE DIRT (NETFLIX) / EXPEDITION VOLCANO (BBC) KFC HONG KONG, JARDINE RESTAURANT GROUP KFC HONG KONG OGILVY HONG KONG HONG KONG Silver  Lion
SANS FORGETICA RMIT UNIVERSITY RMIT UNIVERSITY EDUCATION NAKED COMMUNICATIONS, Sydney AUSTRALIA Bronze Lion
THE VERY HAPPY MEAL FONT. MCDONALD'S JAPAN HAPPY MEAL BEACON/LEO BURNETT, Tokyo JAPAN Bronze Lion
THE MOST CHALLENGING PINGPONG TABLE JAPAN PARA TABLE TENNIS ASSOCIATION PARA PINGPONG TABLE TBWA\HAKUHODO INC., Tokyo JAPAN Bronze Lion
72POSTERS FOR SCHOOL TEAMS PARTICIPATING IN THE HIGH SCHOOL SUMO TOURNAMENT -1 / 2 / 3 THE HOKKOKU SHIMBUN KANAZAWA HIGH SCHOOL SUMO WRESTLING TOURNAMENT DENTSU INC., Tokyo JAPAN Bronze Lion
LOSE YOURSELF IN A BOOK PENGUIN RANDOM HOUSE NORTH ASIA PENGUIN BOOK CHEIL WORLDWIDE HONG KONG / CHEIL WORLDWIDE BEIJING HONG KONG Bronze Lion
HOMEWORK / MUSIC / TIDY-UP CHUPA CHUPS (SNACK TO HOME LIMITED) CHUPA CHUPS CHEIL WORLDWIDE HONG KONG HONG KONG Bronze Lion
BLINK TEST / BLINK OFF JIMMY NELSON FOUNDATION JIMMY NELSON FOUNDATION WUNDERMAN THOMPSON, Mumbai  / J. WALTER THOMPSON INDIA, Mumbai / J. WALTER THOMPSON AMSTERDAM INDIA Bronze Lion

Source:
Campaign Asia

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