The technology giant has introduced new controls to its generative AI advertising tools to ensure assets remain “on brand,” as well as greater transparency in Performance Max amid advertiser pushback.
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Kelly's exit follows that of founder Ajaz Ahmed in October.
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Waters will remain with the business until January 2025 to ensure a smooth transition.
According to new research, the social media platform’s ad revenue is expected to continue to drop due to minimal content moderation.
Wu’s innovation in healthcare communications has propelled the agency to new business heights. Equally notable is how she fosters an inclusive workplace for all.
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