Astra Honda Motor, the manufacturer and distributor of Honda motorcycles in Indonesia, has appointed Fortune Indonesia to its roster.
The appointment follows a pitch against Hakuhodo, Dentsu, Oze, BBDO and JWT.
The agency will be responsible for the creative, media planning and buying as well as production for the Honda Revo and Supra X.
The agency has also picked up the creative and media planning business for Pomerama Love Juice, a drink brand under Hale International, a beverage manufacturer in Indonesia.
Fortune Indonesia was selected following a pitch involving five agencies, including JCK, Matari, First Position and Bentuk.
Both accounts will run throughout 2011.
.jpg&h=334&w=500&q=100&v=20250320&c=1)
.jpg&h=334&w=500&q=100&v=20250320&c=1)
.jpg&h=334&w=500&q=100&v=20250320&c=1)
.jpeg&h=334&w=500&q=100&v=20250320&c=1)
.jpg&h=334&w=500&q=100&v=20250320&c=1)
.jpg&h=268&w=401&q=100&v=20250320&c=1)