Anita Davis
May 7, 2010

Fleishman-Hillard wins Tony Ferguson weight loss brand in Australia

SYDNEY - Nutrition brand Tony Ferguson has appointed Fleishman-Hillard as its public relations agency-of-record in Australia

Fleishman will handle PR for Tony Ferguson products
Fleishman will handle PR for Tony Ferguson products
The agency is charged with handling media outreach for the Tony Ferguson Weight loss Program and its related products.

“The Tony Ferguson Weight loss Program is passionate about helping Australians get healthier by reaching their true potential for success on their weight loss journey,” said Tony Ferguson, the company’s co-founder and governing director.

According to the company, more than 600,000 Australians have used the weight loss programme, which is further available in New Zealand, United Kingdom and South Africa.

The appointment comes as several weight loss names in Australiasia have adopted alternative strategies to draw in clients. In New Zealand, McDonald’s partnered with Weight Watchers to offer three WW-approved meals, and in Sydney, Domino’s joined forces with TV series 'The Biggest Loser' to launch its Good Choice range.

Source:
Campaign Asia

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