Travellers will be able to sit on a rotating ball chair that plays relaxing music as they watch the European airline's latest products and services on an electronic handheld device.
Shirley Chan, general manager for JCDecaux Transport — which was responsible for setting up the site, pointed out that the exhibition is located prominently at a high-traffic location in the departure area, allowing the brand to reach its target audience with significant impact.
“Finnair’s extraordinary approach of advertising through passenger engagement (will be) a key element to the success of the campaign," she added.
Finnair's director of global brand and marketing communications Antti Nieminen explained that the airline selected Hong Kong International Airport (HKIA) for the campaign's execution to target the airport's elite profile and passengers with discerning taste. It is also known as the busiest airport in Asia-Pacific.
“We strongly believe that this campaign will meet our objectives of building Finnair preference as the Asia-Europe expert to the millions of high-flying passengers at Hong Kong International Airport”, Nieminen said.
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