
The partnership commenced early this month.
A source with the agency confirmed to Campaign Asia-Pacific that H+K won the account through a pitch process, but is waiting for the client before commenting further.
Previously, Cohn & Wolfe Impactasia worked on the account for more than three years. Jeff Chan, managing director, confirmed that Cohn & Wolfe Impactasia had stopped working with the client for over six months, adding that the airline said it wanted to change its market focus.