Staff Reporters
Jun 25, 2012

FIC appoints director of ad sales and partnerships in Malaysia

KUALA LUMPUR - Fox International Channels (FIC) has hired Pramila Rajagopal as the director of ad sales and partnerships for Malaysia.

Pramila Rajagopal
Pramila Rajagopal

The objective of the newly created position is to tap into the growing Pay TV advertising market and expand the company's reach with advertisers and agencies in Malaysia and Brunei.

Reporting to Basil Chua, territory head of Fox International Channels, Rajagopal is charged with growing the multi-market and local ad sales budgets while expanding the client base and building on strong relationships with current advertisers and agencies.

Rajagopal has 18 years of experience in television and print advertising.

FIC's network of 12 SD and HD channels, including National Geographic Channel, Nat Geo Wild, Star World, Fox, FX and Fox Movies Premium on Astro delivers a cumulative reach of over 10 million television households across the country.

“We are confident that with Pramila leading the ad sales team, she will be able to continue the aggressive growth of our ad sales business,” Chua said.

Related Articles

Just Published

2 hours ago

Women to Watch 2024: Marian Esperanza Magturo, ...

With her artistic nature, Magturo fosters new ideas that push the boundaries of creative problem-solving. Her strategic initiatives and design-thinking approach have driven significant growth for high-profile clients.

2 hours ago

Will AI chatbot advertising disrupt adland?

With the rapid rise in popularity of chatbots like ChatGPT and Perplexity, Campaign explores the impact of an advertising model, and competition with major players like Google and Meta.

3 hours ago

Australian agencies voice frustrations with pitch ...

Australia-based agencies have highlighted some of the most frustrating aspects of canvassing for new business or defending existing clients in the latest edition of its State of the Pitch report from Trinity P3.