Marketing Data Analysis
Adrian Peter Tse
Jan 23, 2015

'Fast feedback' key to lifting service culture: Research

HONG KONG - Research by the Hong Kong Association for Customer Excellence (HKACE) and Ipsos analyses key trends in service appreciation and provides insights into how service and marketing departments can build stronger service brands and customer experiences.

James Tong (left), Cally Chan, Simon Tye, and JB Aloy.

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