Please sign in or register
Existing users sign in here
Having trouble signing in?
Contact Customer Support at
[email protected]
or call+852 3175 1913
Aug 2, 2023
JKR x Ipsos: 85% of marketing spending on brand assets are not 'distinctive'
TOP OF THE CHARTS: Only 15% of brand assets are labelled gold and defined as truly distinctive, by marketing research and consulting firm Ipsos and independent global branding agency JKR.
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins
Most Read
.jpg&h=334&w=500&q=100&v=20250320&c=1)
.jpg&h=334&w=500&q=100&v=20250320&c=1)
+(1).jpg&h=334&w=500&q=100&v=20250320&c=1)
.jpg&h=334&w=500&q=100&v=20250320&c=1)
Related Articles
Dec 2, 2024
Ipsos confirms Kantar Media takeover talks
Aug 20, 2024
Low awareness among Indians about generations’ ...
Nov 4, 2021
JKR names first China CEO
Jan 27, 2022
Women to Watch Greater China 2022: René Chen, JKR
Just Published
.jpg&h=268&w=401&q=100&v=20250320&c=1)
2 hours ago
Art Garfunkel delves into psoriasis patient ...
Art Garfunkel discusses his experience living with psoriasis as part of Sun Pharma’s I LUV YA for The Long Haul campaign.
2 hours ago
Are Gen Zers just boomers in disguise? What ...
Marketers have long attempted to distill generational behaviors into easy stereotypes, but Gen Z resists these tidy boxes.
.jpg&h=268&w=401&q=100&v=20250320&c=1)
12 hours ago
Ad block party: Can Google’s AI shut the gate early?
The tech major’s new AI-led regime is pushing ad vetting upstream, giving agencies cleaner inventory but demanding sharper compliance and smarter creative.
12 hours ago
The Labubu economy and the business of joy
‘Little joys’ and the continued impact of Asia across Western culture cannot be ignored.